As the Evija moves closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s specification.
The exclusive nature of the 1 471kW two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from exterior paint colour combinations to interior trim – are all part of the enhanced ordering process.
Different to a tee
Production of the hypercar will start later this year, and the first year’s allocation is already designated to customers around the world.
The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations.
Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
Exclusive and advanced
Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.
“We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests,” says Simon Clare, Executive Director, Global Marketing, Lotus.
“With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button,” Clare added.