VW’s T-Roc to make it’s digital premiere in SA

Volkswagen’s major vehicle launch for 2020 will be streamed via a digital event. The T-Roc will premiere in South Africa on Thursday, 17 June 2020.

“Covid-19 has necessitated our brand to find new and innovative ways to communicate with our customers as well as launch our exciting range of products,” said Martina Biene, Head of the Volkswagen Brand.

New member to the family

“We are very excited to debut the T-Roc in South Africa through a digital event which will be a first for the South African automotive industry, Biene added.

READ | Volkswagen goes black with a special edition T-Roc

The T-Roc will complete VW’s T-SUV range locally which currently consists of the T-Cross, Tiguan, Tiguan Allspace and the Touareg. It slots between the T-Cross and the Tiguan in Volkswagen’s SUV range.

Image: Motorpress

At its South African debut, the German brand will announce the T-Roc model line-up that will be available in the local market, Namibia and Botswana. Detailed specifications and retail pricing of the new SUV will also be announced.

Volkswagen South Africa’s social media platforms (Facebook, Instagram and Twitter), will provide media and customers with detailed information of the digital premiere of the model closer to the date of the event.

It will officially be launched in South Africa, Namibia and Botswana from November 2020.